Modular website & branding refresh to compliment complexity of logistics digizalization
Modular website & branding refresh to compliment complexity of logistics digizalization
Client
Bettermile
Industry
High-volume logistics
My Services
Design Growth • UX strategy • Web design • Branding • CMS Structure Design
Bettermile started as a corporate innovation lab and has since evolved into an internationally operating SaaS provider for last mile solutions, they wanted their website and identity to reflect that.
Bettermile started as a corporate innovation lab and has since evolved into an internationally operating SaaS provider for last mile solutions, they wanted their website and identity to reflect that.
Screenshots from the UX strategy document after the discovery phase of learning who they are.
Screenshots from the UX strategy document after the discovery phase of learning who they are.
Screenshots from the UX strategy document after the discovery phase of learning who they are.
Screenshots of site before
The passion Bettermile's team has for last-mile logistics is contagious. My job wasn't to reinvent who they are, it was to give their website and brand the structure to finally presents them as industry leaders they are.
The passion Bettermile's team has for last-mile logistics is contagious. My job wasn't to reinvent who they are, it was to give their website and brand the structure to finally presents them as industry leaders they are.
From wireframes to UI design
From wireframes to UI design
Two-level mobile navigation solution
Two-level mobile navigation solution
Modularity is big part of who Bettermile is, so my goal was to give them website they can easily update themselves thought defined page types and flexible page sections.
Modularity is big part of who Bettermile is, so my goal was to give them website they can easily update themselves thought defined page types and flexible page sections.
Modular sections – from theme changes to switching on and off buttons, headlines etc... So design is always consistent.
Modular sections – from theme changes to switching on and off buttons, headlines etc... So design is always consistent.
Together with the refresh of the website, we redefined the branding representing who Bettermile is today, making it more modern and tighter. New vibrant colors, new fonts, improved brand.
Together with the refresh of the website, we redefined the branding representing who Bettermile is today, making it more modern and tighter. New vibrant colors, new fonts, improved brand.
Ready to experience your website being your strongest marketing tool to get you new clients?
Technology is here to adapt to our workflows, not other way around.
I’m here to help you design a seamless, professional digital system where your team is productive, your users are happy, and you are finally free to lead.
Grab that slot so after our call, you feel at ease and excited knowing exactly what your next steps are.
© 2023 – 2026 Petra Designs. All rights reserved. Designed by me :)
© 2023 – 2026 Petra Designs. All rights reserved. Designed by me :)
© 2026 Petra Designs. All rights reserved.
Designed with Clarity by me :).
© 2023 – 2026 Petra Designs. All rights reserved. Designed by me :)