Ready to stop wrestling with your tools and get them to help you grow?
Let’s untangle your complex system and turn it into a seamless experience that onboards users automatically and streamlines your workflows.
I GET IT…
There's the next big thing on your to-do list but you can't seem to get to it…
The customer complaints are piling up, a stakeholder just got a brilliant idea, and your developers are currently buried in dependency updates.
You’re sitting there, staring at the roadmap you optimistically planned out in January, wondering: Where did it all go wrong?
You’ve probably thought about burning it all down and starting from scratch.
But you don't have six months to go dark.
You need to move now.
WHAT IF THERE’S A MIDDLE GROUND
You don't have to shut down your business to improve it
You just need to find the clogs, fix the leaks one by one during your next sprint, and watch the water start running smoothly again.
Imagine having a Design Lead who untangles the mess for you on demand.
We define the problems together, I design the solutions, and hand your developers the clear blueprints they need to code 3–5x faster.
No more guessing. No more "January roadmaps" collecting digital dust.
Just high-converting, modern interfaces that onboard customers automatically while you finally focus on that "Next Big Thing."
"Whenever I'm in need of design expertise, Petra is my go-to person without fail."
Niko Lubina, project manager
at Blood & Treasure – worked together on turning an internal grant tool into a SaaS.
Whenever I'm in need of design expertise, Petra is my go-to person without fail. She embodies all the qualities of an exceptional designer: she adeptly grasps the underlying business objectives driving each design requirement, demonstrates a profound understanding of the latest UI/UX practices, and remains attuned to the ever-evolving design landscape.
She consistently communicates transparently, ensuring that everyone is kept informed throughout the process.
Petra's commitment to delivering designs promptly, coupled with her professionalism and infectious enthusiasm, makes working with her an absolute pleasure.
Three steps to get your systems to work for you.
Design Clarity
In one week, we'll dive into your business to untangle your complex workflows.
You’ll know exactly what to build, how much it costs, and how long it will take before you spend a cent on development
Made for teams who are:
Unsure what is broken
Feels friction but lack direction
Expert insights before investment
With Clarity, you get:
Clear roadmap
Confidence for decision-making
Reduced risk
Strategic direction before spending a cent
Design Growth
Strategic redesign without stopping development
Established businesses that have outgrown their current tools and feel like they’re "running through mud."
Made for teams who are:
Running a legacy system
Dev team is stuck in maintainace
Users are always in support
With Growth, you get:
Focus on user journeys, not features
Prioritizing highest impact flows
Reducing UX debt gradually
Introducing structure while shipping
Design Launch
Turn your vision
into a scalable system
Founders with a brilliant idea who need to go from notepad sketch to a professional, build-ready product.
Made for teams who are:
Stuck with unscalable system
Turning internal tool into SaaS
Ready to rebuild their systems
With Launch, you get:
System that works from the start
Focus on use-cases first
Scalable design system
Fewer dev iterations in the future
Not sure where you are exactly?
How about we jump on a quick call? You can tell me about your ideas and any problems you're facing, and I'll suggest the best next step!
"Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood"
"Working with Petra completely redefined what I thought a UX service could be. What began as a need for UX guidance became a deeply thoughtful exploration of my brand, audience, and creative direction. She translated our conversations into clear, beautifully designed user strategies and a comprehensive website audit that gave me both confidence and clarity in my next steps. Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood."
Leyla Kefeli, owner of Leyla Kefeli Studio
"Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences…"
I'm happy to offer my strongest recommendation for Petra. l've had the privilege of working closely with Petra last year and am consistently impressed by her exceptional talent, dedication, and innovative approach to Ul/ UX design. Petra's strategic thinking and resourcefulness as a freelancer consistently yield high client satisfaction. Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences, positively impacting both her colleagues and the overall adoption and usability of the products.
Lindsay Keyman, branding designer and business owner of Lindsay Keyman
Frequently asked questions
I am already so busy, how much of my involvement is this actually going to take?
I value your time as much as my own. We’ll typically meet 2x per week for quick alignment syncs. Outside of that, I drive the design process so you don't have to.
I provide async updates and live Figma links so you can drop comments or check progress whenever you have a spare 5 minutes.
My backend is a mess. Do I need to clean it up before we start?
Not at all. In fact, it’s better if I see the "mess" now. My job is to build a system that adapts to your workflow, not the other way around.
We’ll identify the "clogs in the pipes" together and fix them one by one without stopping your entire operation.
Why can’t I just have my developers or project managers design this?
Developers I worked with often give brilliant ideas, but asking them to own the design adds a layer of complexity they didn't sign up for.
When "nobody owns the design," inconsistencies pile up. I provide the blueprint so your developers can stop guessing and start coding 3–5x faster.
What if I'm not sure which package (Launch, Clarity, or Growth) I need?
That’s exactly what the call is for!
We’ll look at your roadmap and your biggest frustrations. I’ll help you identify which path clears the most "low-hanging fruit" for your business right now. No pressure, just strategy.
I’m ready to stop putting out fires—how fast can we see results?
Because we focus on low-hanging fruit first, you’ll often see improved clarity in your workflow within the first week.
Whether it’s a cleaner handoff for your developers or a high-priority feature finally getting a "source of truth" in Figma, the goal is to give you breathing room immediately while we work on the bigger growth engine.
This sounds perfect. How do we actually start?
Short answer: We get on a 30-minute Strategy Sync.
You show me the "clogged pipes" in your current system, and I’ll tell you exactly how we can clear them. If we’re a fit, I’ll send over a tailored roadmap within 24 hours so we can stop "reacting" and start building.
Ready to experience the calm when your systems just work?
Technology is here to adapt to our workflows, not other way around.
I’m here to help you design a seamless, professional digital system where your team is productive, your users are happy, and you are finally free to lead.
Grab that slot so after our call, you feel at ease and excited knowing exactly what your next steps are.
