Turning sales page into storytelling resulted in 60% conversion in 2 weeks



Turning sales page into storytelling resulted in 60% conversion in 2 weeks



Client

Marina Cristofani

Industry

Skincare & Wellness

My Services

Design Growth • UX strategy • Web design • No-Code • High-conversion copywriting

Marina is a Brazilian pharmacist and skincare influencer who built a massive following on TikTok and Instagram by teaching people to love their skin through her course

Rotina Minimalista.

Marina Cristofani

Website before the redesign

On our first call, Marina said something beautiful:


"I want these women to feel seen and safe. I want for them to have someone who I needed when I was younger".


This wasn't about a sleazy sales page, it's about telling a story and makes you feel seen.

From structure to first UI versions

From structure to first UI versions

Analyzing her brilliant 20 testimonials, I highlighted 3 most important value her course provided and used it to write the website’s copy.

Analyzing her brilliant 20 testimonials, I highlighted 3 most important value her course provided and used it to write the website’s copy.

The course has it's seasons and the website needs to switch from being a waiting list to having an actual link to the course. For that, I created two templates so the client they can easily turn on and off when needed.

The course has it's seasons and the website needs to switch from being a waiting list to having an actual link to the course. For that, I created two templates so the client they can easily turn on and off when needed.

Waiting list form vs. CTA to the course

Waiting list form vs. CTA to the course

"The page is exactly what I would want. It feels minimalistic, calm, and professional. If I stumbled upon it online, I would definitely scroll to see what else it offers."

— Anthi, User Test Participant

"The page is exactly what I would want. It feels minimalistic, calm, and professional. If I stumbled upon it online, I would definitely scroll to see what else it offers."

— Anthi, User Test Participant

60%

60%

Conversion Rate

Conversion Rate

1000+

1000+

Leads in first 2 weeks

Leads in first 2 weeks

70%

70%

Average Scroll

Average Scroll

Ready to turn your website into a high-converting growth tool that naturally attracts your dream clients?

Technology is here to adapt to our workflows, not other way around.

I help purpose-driven founders transform generic pages into strategic, storytelling digital experiences where your audience feels seen, your brand authentic, and your business consistently leads to conversions.

Grab that slot so after our call, you feel at ease and excited knowing exactly what your next steps are.

Helping teams breathe easier with flexible tech that keeps up with you.

© 2026 Petra Designs. All rights reserved. Designed by me :)

Helping teams breathe easier with flexible tech that keeps up with you.

© 2026 Petra Designs. All rights reserved. Designed by me :)

Helping teams breathe easier with flexible tech that keeps up with you.

© 2026 Petra Designs. All rights reserved.
Designed with Clarity by me :).

Helping teams breathe easier with flexible tech that keeps up with you.

© 2026 Petra Designs. All rights reserved. Designed by me :)