Strategic product & web design for expert teams who want a designer that just gets it.

You are experts in your field but your software or website just doesn't give you the results you want. I get it, you don't want risk and crazy redesigns, just a designer that will fix all your problems.

Let's work together

It's not just that you need a new design, you need someone to do it right, so it works and you can maintain it yourself

While your current site or product is live, we will identify core problems and focus on your business needs by creating new design system that you can easily mix and match.

Your developers will implement faster chances and not scratch their heads about workarounds every time a bug (khm- UX debt) shows up.

Even better if you're not in this phase yet, we can do it right from the get-go :)

Let's work together

Here are 3 ways I can help you…

UX analysis - magnifying glass over a dashboard

Actionable UX analysis

If you'd rather first see what the problems are, let's do a deep-dive of your website or product and create prioritized list of fixes that actually make impact.

Conversion, Usability, Expert Evaluation, UX audit, Prioritization, Clarity

Actionable UX analysis

If you'd rather first see what the problems are, let's do a deep-dive of your website or product and create prioritized list of fixes that actually make impact.

Conversion, Usability, Expert Evaluation, UX audit, Prioritization, Clarity

Website System

You don't want just a basic website, you want a place where you can talk about your business, try new stuff and actually get leads.

CMS sites, Custom Blocks, Landing Pages, WordPress, Framer, Wix, Storytelling, User-centered copy

Website System

You don't want just a basic website, you want a place where you can talk about your business, try new stuff and actually get leads.

CMS sites, Custom Blocks, Landing Pages, WordPress, Framer, Wix, Storytelling, User-centered copy

Scalable Product Design

As a part of your product team, I'll help you translate your vision into functioning screens that are easy to develop and fit together like lego.

Component Library, Lean UX, Design Systems, SaaS, Internal Tool, Custom Software, Design on Demand

Scalable Product Design

As a part of your product team, I'll help you translate your vision into functioning screens that are easy to develop and fit together like lego.

Component Library, Lean UX, Design Systems, SaaS, Internal Tool, Custom Software, Design on Demand

Let's work together

What are my past clients saying?

"Whenever I'm in need of design expertise, Petra is my go-to person without fail. Petra's commitment to delivering designs promptly, coupled with her professionalism and infectious enthusiasm, makes working with her an absolute pleasure. "

Niko Lubina

Project Manager, Blood & Treasure

Niko Lubina

Project Manager, Blood & Treasure

"Petra's strategic thinking and resourcefulness as a freelancer consistently yield high client satisfaction. Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences."

Lindsay Keymen

Visual Designer, ByChance

Lindsay Keymen

Visual Designer, ByChance

"Petra is awesome at giving an efficient solution to an issue encountered during the project. Beyond her technical expertise, she has been an outstanding mentor, always willing to share knowledge, offer guidance, and support."

Ela

Creative Director, Ela Studio

Ela

Creative Director, Ela Studio

"She has done amazing work for us, the dedication to creating a positive user experience really shows. I have especially appreciated her ability to both execute on my vision as well as autonomously work through problems and missing elements."

Will

Founder of Clustr AI

Will

Founder of Clustr AI

Take a peak at some of my recent projects

Product Design

From Internal tool to SaaS – custom software for a music agency reduced 90% of their workflow

I helped a music agency turn their messy internal tool into a functioning SaaS rebuilding it piece by piece collaborating with developers, that helped them reduce 90% of their steps and get 350% increase in revenue.

Read Case Study

Landing Page Design & No-Code

Selling with a story in mind – Translating her voice and brand, we got 1000 leads in first 2 weeks of launch

I helped Marina, a pharmacists and skin-care enthusiast create a storytelling website based on her recent testimonials, using exact words and problems users had to build a website that converted 60% of overall visitors.

Read Case Study

Landing page design for minimalistic routine

Let's work together

Almost forgot to introduce myself!

Hi! 👋 I'm Petra, a freelance UX/UI designer giving your products and websites clarity with only the things you need

If you're looking for a UX/UI designer that understands you don't want risk and crazy redesigns, but just need someone to fix all your problems, we should talk.

I've helped over 70 teams tackle technical and design debt that was costing them frustrations and missed opportunities, not being able to move forward.

Nothing more, nothing less.

Petra on Stockholm UX Conference before her speech

Petra facilitating a UX Discovery Workshop with clients

Petra in her hometown after she moved back

Ready to stop over-engineering every update of your site or product?

Just fill out the form and I'll get back to you within 24 hours (unless it's weekend, then monday…).

Don't love forms? Drop me an email at hello@petradesigns.io.

Created by Petra Designs.